Strong visuals lend an edge to marketing and advertising campaigns. An image can say a thousand words with great recall value. Catchy images can attract better than a tag line, offer visual cues and greater detail that can be seen and understood. Photography is all about being creative. Creativity really has no borders, different combinations offer opportunities for the best images. Here is how you can drive sales higher with creative images of your products.
Showcase details and finish quality of products
Photography offers businesses the option of showcasing the finer details of products. Of great importance to clients is the need to see up and close the finish quality of products that are offered online. For instance, a simple coffee mug, photographed with the right lighting and background will highlight the finish quality and create a desire in the minds of the shopper to add it to the cart.
The right backdrop can elevate image quality
Picture a genuine leather bag on a small rock beside a little creek of clear water flowing softly. The bag portrays many characteristics in one frame. It portrays through images that the quality of the leather bag will see it through different climates. The right contrast and backdrop makes products appear interesting. Contrast this with an uninspiring plain white backdrop, and you would understand the difference. However, it needs to be noted that e-commerce sites insist on a white background for products.
High resolution images that offer better images even when zoomed in
Photographs of products and catalogued listed in websites and e-commerce sites are expected to offer great resolution when zoomed in. This can only be achieved by relying on the right equipment to capture high resolution images. Without exception, customers choosing products online, zoom in on product images, regardless of brand and model. It is therefore important to capture images that offer zoom in.
Multiple angles for a better appraisal and appreciation
Products need to be ideally pictured in various angles. Shoppers look for clear pictures of products in various angles. A frontal view of a chair, for instance will tell very little about incline angle and depth. Therefore look for appropriate angles. Of great importance is the need for maintaining equal distance between camera and products. This is because two different images of the same product, from different distances will actually present a skewed image of the product.
Proper lighting to ensure closest reproduction
It is important that the lighting chosen for the shoot, should never affect the appearance of the product. Some products appear different when exposed to different kinds of lighting. While it is a fact that it is impossible to prevent change in colour and texture during reproduction through image capture, it is necessary to ensure that the captured images are as close as possible to the original artefact.
Product photography is an important aspect of promotion of products. Visual ads have been proven to be effective for most products as they actually need very little to explain a picture.