How to Set Up WordPress Site for Mobile Devices

According to stats of Google Analytics, nearly 3% of visitors are accessing this site via mobile phones and among them, iPhone and Android devices are the most popular....

Subscribe to receive Email Updates

Using New Technologies to Build Better Relationships with the Media

April 29th, 2010

Media Relationships

The secret to a successful PR campaign is building quality relationships with the media. With the advent of the Internet and its never-ending progression, come more opportunities to connect with the media and more technologies to help you build quality relationships. Everything you need to connect with the media is online. Whether it’s contact information for a newspaper reporter, an online press kit to keep your press materials organized, niche blogs where you can track what your target audience is interested in — everything you need is there at your fingertips.

Connecting with the media is a mouse click away, but getting media exposure isn’t that simple.

If you want more coverage you better make friends with reporters, producers and journalists. You want to reach your target audience and the media is your gateway. So before you begin your relationship building you’ll need to ask yourself, “Why should the media care about me?” and most importantly, “Why should the media care now?” Most can easily answer the first question, but the second one is trickier. Luckily though, it’s not out of grasp.

With the launch of the iPad, yet another tool has surfaced that will help you answer that ever-important second question. iPads, Droids, Blackberrys — you name it — allow us instant access to breaking news and trending topics. “Why should the media care about your now?” With the iPad the answer is in your hands. You can visit Twitter and see what’s trending and figure out a way to tie your expertise into that topic; visit CNN and find out what the breaking news story of the day is; check out Facebook and see what groups in your area of expertise are talking about and then pitch the media accordingly.

The media want stories and fresh perspectives on what’s happening — what’s hot — now! If you can stay up-to-date and tie those trending topics into pitches and your relationships with the media, you’ll be sure to find success.

Article by L. Drew Gerber

L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media tool that connects journalists and the highest rated experts. Gerber's business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed (www.PressKit247.com). Contact L. Drew Gerber at: AskDrew@PublicityResults.com or call him at 828-749-3548.

L. Drew Gerber has written 1 awesome articles for us at Tek3D Weblog