If you are into SEO, you are most likely to be aware of the latest Google algorithm update-Penguin. Google constantly makes changes to its search ranking algorithms to filter quality content, but in recent, there were two major updates, codenamed with black and white creatures, Panda and Penguin. Both the updates have made an impact on the SEO methods, tackling most of the aggressive web spam tactics. In specific, Penguin has affected a considerable number of small businesses, forcing them to change the SEO practices followed so far. The Penguin update concentrates more on quality content, backlinks, and black-hat SEO tactics. It refines the search results and removes any unwanted and irrelevant junk from being displayed on the search engines.
Highlights of Penguin update
There has been a lot of speculation regarding the Penguin update and has left many pondering on what exactly the update does. Well, Penguin is designed to rank only those sites on the search engine that strictly follow Google’s quality guidelines. It focuses on creating a good user experience by eliminating all kinds of web spam techniques. Any violations such as duplicate content, keyword stuffing, unnatural links that try to propel sites higher in rankings will be cracked down. It eliminates weak websites that follow SEO tricks, from the first page and rewards sites that focus more on quality content. The Penguin update mainly focuses on:
- Checks for unnatural practices and targets overly-optimized sites
- Scours the sites for original quality information products
- Looks for natural organic backlinks in the content
- Forces to follow ethical SEO methods
SEO Tips to make your website Penguin friendly
Website optimization is important to get traffic for a website. The keywords used in the content makes it easier to for the search engines and the searcher to find a particular website. Several techniques are followed to make a PageRank higher in the search engine, probably on the first two pages. But, everything comes down to the practices that you follow to optimize a website. Here are few points to optimize a webpage and make it penguin friendly, so that it is not cleaned out in Google search results
- Importance of Good content: Penguin looks for good content, so this is one of the best ways to increase the search results in Google. Focus mainly on original, quality content which is more relevant to the search. Investing in quality content certainly help you rank higher in the world of Penguin.
- Keywords and text: Use keywords that are relevant to the product and incorporate them in titles, Meta descriptions, images. Do not repeat the primary keyword too often. Avoid plagiarism, duplicate or irrelevant content and grammatical errors. This might result in spamming your website.
- Irrelevant and unnatural links: Ensure that links placed in your site should be relevant and matches the content in a way. Penguin tracks the origin of the links to your site any defect in the pattern will downgrade the value of your site.
Keeping in mind these simple tips and adapting ethical SEO methods will increase your website ranking in Google without having to worry about any algorithm updates, in future as well.
Lance Goodman web and technology expert and works for www.dishtvoffer.com, a site that offers savings and current information on Dish TV, as well as dish.com services.
About lance
This is exactly what I was looking for!
I find all your posts very helpful.
I was wondering how the penguin algorithm was working. Thanks for the info!
It is a very interesting article. I learned many things from this article.
It’s a great article
until now i didn’t know how to use google penguin..thanks
Hey that were some great tips. I was surely missing on some of the points or paying less attention to them. But you have put them in a easy and understandable way . So i will make sure to follow all these tips.
I’m looking for the ways to get high ranking on Google since it launch Penguin, and thanks for this post, I know what to do now
I have learned so much by reading your blog. It always amazes me how much there is to learn. It is also mind boggling how fast things change. For a newbie like me having a resource like your post.
interesting your post,thx for information
It sounds great…Google gives lots of updates and algorithms like penguin for filtering websites so people especially SEO professionals need to make Google penguin friendly websites. Your information will help in this matter. Thanks
Thanks guys. This really usefull for me.. Keep Writing..
This post simply describes the Google penguin update and the algorithm. It is really important to understand the Google algorithms for successful SEO.