
Have you ever wondered how Google works, how it gathers information, analyzes and returns information for searchers? And more importantly, how does it rank result pages?
Here is the explanation from Google:
The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank⢠algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we’re able to put the most relevant and reliable results first.
For more details, take a look at the infographic below from PPCBlog:
(Click on the image for larger view)
The video “How Search Works” by Matt Cutts will tell you what happen when you do a web search and the mechanism behind it.
Understanding how Google Search Engine works will help us do SEO for our websites better, so I hope you have found more useful information from this post.

I have also shared this Infographic with my fellow readers. Surely PPCblog has properly describe what happens when we search for a thing using Google.
Oh, what a coincidence, sorry for posting the same content, I forgot you are the boss of infographics.
Ha Ha, ROTFL. No problem bro, It is just an Infographic and actually so much shareworthy. I think everybody should have a look at it
I can’t get bored watching that Matt Cutts video!
This infographic is way too informative. Thanks a lot Tuan bro. P.S: I liked the video too
Hey Tek,
This is a great resource you have put together mate, really glad you stopped my place today so I could follow you back and find this.
Awesome dude.
– Alex
Oh yeah, and mate – How do I get me one of them fancy shmancy scrolling icons that you have.
That’s awesome!!
Welcome Alex, I found you on Blogengage with an excellent article. That’s great if we could have this networking relationship.
About my scrolling icons, I had a post talking about make animated favicon, you can search it above.
Thanks.
i have seen similar post in other blogs but you made it far better by adding video.
well so much work behind mechanism of search engine
nice article.. nicely explained infographics