AdSense Placements For Highest CTR

Nowadays, there are hundreds of new blogs or websites created everyday. The purposes of these websites are to share knowledge, to market a new service, to introduce a company, creating a personal homepage, but the most important is to make money online. Among thousands of advertising services, Google Adsense is the best choice because it always brings big profits to publishers. Every blogger wants to earn a lot of money from Google Adsense, but it requires a very hard work. Besides creating great contents, placing Adsense advertisements is also an essential factor that many bloggers sometimes do not regard.

As we can only earn money from visitors’ clicks, we should place advertisements for the highest click-through rate (CTR). So where should we put the advertisements?
According to Google Adsense, certain locations tend to be more successful than others. This “heat map” illustrates the ideal placing on a sample page layout. The colours fade from dark orange (strongest performance) to light yellow (weakest performance). Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. (AdSense Help)

Below is an exellent template from an e-Commerce website, let see it as a reference layout. (image credit: adwords-pro.com)

However, the best location for Google ads varies from page to page, depending on content. You should never stop experimenting with advertisement positions to increase your Adsense earnings, try to use the channel reporting feature as much as possible to find out the optimal positions. Good luck!

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2 Responses

1. Tom | Build That List says:

   February 18, 2010 at 3:18 pm

   That is really interesting. Do you know if that is a wordpress theme, the ecommerce one? Because if it was, then I would be interested in using it!
   Tom | Build That List´s last blog ..The Aweber Code….And Why You Need To Promote It!

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   • Tek3D says:

     February 18, 2010 at 7:54 pm

     I guess that is not a wordpress theme. These websites were dead a few weeks ago, so I can’t find more information about this theme. You can check out the ecommerce templates at this link:
     http://www.smashingmagazine.com/2009/01/25/35-free-high-quality-e-commerce-templates/

     Reply