
What you are about to see is a great product by urbanscreen.com. It is affectionately called “How it would be, if a house was dreaming”. They perform impressive and stylish 3D projections on buildings, a renewing way of communicating.
I posted an article about 3D projection on buildings by NuFormer Digital Media, you can check it out here to know what it is.
The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.
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